From Nature, to Nature.
If you ever felt like you had to hide, to dim your light, in order to adapt, to live peacefully but relearnd to shine bright, to cry out your identity, you are in the right place ! Wearing our designs is a statement. It is an expression of revealing your true self. An expression of coming out of the closet. An expression of being proud of your colorful identity. Our purpose is to give you one way to show off your incredible, color-popping identity.
Nature inspired us to make our products, it is only fair for us to give back to nature. Our goal is to help you afford being fashionable and cool while also help our planet. We use recycled materials in our fabric and use your donations as well as 10% of profit to maintain healthy ecosystems for species to thrive.
For better or worse, we’re quite meticulous – down to the tiniest details. By the time the product is in your hands, we’ve analyzed every stitch. From thorough design-to-manufacture processes to our desire to have every product meet its intended purpose in the most intuitive way.
Every interaction and pocket thought through to the point of, “of course they did that!” We aim to make things easy.
Intuitive. Effortless. We’ve already done the hard thinking for you. Just get out there and enjoy the journey.
From an idea to a project. From a project to a prototype. From a prototype to a product. From our first order to our first warehouse. From our first customer to our 10 thousandth customer. From a team of 2 to a team of 15. From Morocco to everywhere. It’s been a journey. And, we have a feeling it’s only the beginning.
Like a first date, this is where we tell you about our past, present and future_ a future we’d love for you to be part of.
At Chorafa we are travelers, Dreamers, Fun seekers. We believe that the world will be better tomorrow than it is today. We believe that journeys – in our backyards, across the oceans, on the peak of montains – have the power to shape our lives and open our minds. At Chorafa, we exist to create meaningful journeys.
Gibraltar, 2019. There were mountains to climb, there were waves to surf and in a wonderful view between two continents, there were ideas to share, discuss, develop. Ideas about adventure, travel and changing the world.
The guiding principle of Moroccan design is to improve everyday life. Our goal is to create harmony with one’s environment, designing for the Destinationbetween; the space between point A and point B. Seeking problems worth solving.
The main elements comprising our design philosophy are uncompromised function, unobtrusive simplicity, and craftsmanship. We create intuitive, quality products through complex design solutions – converging outdoor functionality with timeless urban sophistication.
Capable, yet elegant. Built to last. Less, but better.
… First we start by identifying problems, then finding creative solutions.
The guiding principle of Moroccan design is to improve everyday life. Our goal is to create harmony with one’s environment, designing for the Destinationbetween; the space between point A and point B. Seeking problems worth solving.
The main elements comprising our design philosophy are uncompromised function, unobtrusive simplicity, and craftsmanship. We create intuitive, quality products through complex design solutions – converging outdoor functionality with timeless urban sophistication.
Capable, yet elegant. Built to last. Less, but better.